Some 32 multi-million dollar deals have been made between US brands and the NFL ahead of the upcoming season, which kicks off on Friday 6 September as the Chicago Bears face-off against the Green Bay Packers.
The NFL sponsorship 'juggernaut' continues for the upcoming season with more than 30 brands investing a combined $1bn in the leagueĪ total of $1.1bn is spent by brands on NFL sponsorship deals (Credit: Chris Thompson/Wikimedia Commons)Īppearing on the pitch-side advertising banners and jumbotrons at National Football League (NFL) games can be a costly endeavour – but for the sponsors that have invested in the 2019-20 season, it’s an opportunity to have their brands exposed to more than 15 million people every match.
